Member Type Private Industry, Company, or Foundation
The Mirpuri Foundation is a not-for-profit organization that aims to create a better world for future generations, working in six different areas: Marine Conservation, Wildlife Conservation, Performing Arts, Medical Research, Aviation and Social Responsibility. We strive to foster a spirit of collaboration between global authorities, companies, communities and individuals to positively impact the most pressing issues threatening our planet. The Mirpuri Foundation has grown to become an institution of established influence, setting the bar, leading by example and sharing its best practices to build a better world.
Focusing on Marine Conservation, a number of initiatives have been put into place in the last years. The Mirpuri Foundation launched the “Turn the Tide on Plastic” Campaign in 2017, using the Volvo Ocean Race as a platform to raise awareness and change behaviours around single-use plastic. As the Sustainability Partner of Hi Fly airline, it also supported its efforts to make single-use plastic-free flights a reality.
On the International Year of the Reef (2018), the Mirpuri Foundation painted an Airbus A380 with its “Save the Coral Reefs” campaign livery, now flying all over the world with a strong sustainability message, supported on land by a digital campaign to raise awareness to the issue.
Most recently, the Mirpuri Foundation launched the VO65 “Racing for the Planet” boat, competing in the 2021-22 edition of The Ocean Race, striving to put Climate Change, plastic pollution, and coral reefs protection on the global agenda.
The Mirpuri Foundation amplified the message of its “Save the Coral Reefs” campaign by painting a Hi Fly Airbus A380 with this coral-themed livery.
Last Updated: 30 July 2020